“They’re nonbelievers in what the media tells them. They think there’s more to the story,” he said. “They think there’s aliens, and the government knows about that and they’re not telling them. They’re all religious, and they’re very concerned about the direction the government is going.”
“He’s really good at scaring people,” Mr. Cooper said of Mr. Jones. “He gives them that sense of urgency — they need to hurry up and do something. Now.”
Last February, two former employees came forward with allegations that they faced discrimination at Infowars. In interviews, they depicted Mr. Jones as the leader of a racially charged workplace.
Robert A. Jacobson, 43, started working with Mr. Jones in 2004 as a video editor, and said that over the years he was taunted for being Jewish. He said that the harassment escalated after August 2015 when Mr. Jones interviewed David Duke, the former Ku Klux Klan grand wizard.
Ashley L. Beckford, who was hired as a production assistant in June 2016, said that she was called racial slurs, paid less because of the color of her skin and forced to fend off unwanted sexual advances, including from Mr. Jones. Ms. Beckford, 32, said that an employee once called her a “coon,” that she was shown swastikas in the office, that Mr. Jones once grabbed her buttocks, and that staff members repeatedly used the term “fat black bitch” around her.
On his show, Mr. Jones denied the allegations and called both former employees liars.
Mr. Jones’s image and credibility as a provocateur are closely linked to his credibility as a marketer of supplements and other products.
Consequently, sales of the fluoride-free toothpaste he promotes might decline if he recants his bogus claim that fluoridated water causes cancer and stunts the brains of children. Demand for Infowars-branded gun components that can be purchased without a firearms permit might fall if he backs off his predictions of a looming civil war.